All work

Brand identityCampaign design

Yadsale

Yadsale wristwatch campaign cover
01 Project

Context and contribution

Brand identity for a resale marketplace focused on making second-hand buying and selling approachable.

The rounded lowercase wordmark and smile symbol give the marketplace an approachable visual signature. The identity extends into signage, merchandise, digital applications and motion.

Our work
Identity design, campaign communication, branded applications and motion.
02 Identity

Identity

The wordmark, smile symbol and motion system establish a consistent visual identity.

Goldplay typography specimen
extra Yadsale social-profile application
Yadsale smile symbol construction
03 Applications

Applications

Brand applications in context.

Cash Out Before You Clear Out outdoor campaign
Yadsale shopper tote
outdoor two-panel campaign replacing the previous watch application
04 Selected Media

Selected Media

Love Grows When It Is Shared campaign
Yadsale beta-launch countdown campaign
last price conversation campaign
Some Things Just Become Part Of Your Story campaign
Yadsale beta-launch live announcement
Next projectRevolve